Bloomsbury Flowers | Wedding season approaches
Bloomsbury Flowers was opened in 1994 by former Royal Ballet dancers, Stephen Wicks and Mark Welford, and quickly became synonymous with beautiful flowers, arranged beautifully.
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Wedding season approaches

Florist Soho

Wedding season approaches

Top Tips for choosing wedding flowers from Bloomsbury Flowers, London

1. We would recommend choosing seasonal flowers so if your favourite flower is the blowsy peony, do not decide to get married in February! Seasonal flowers are usually stronger and therefore better quality; they should also be a competitive price.

2. If you have a set budget, it’s better to spend the money where you and your guests will be spending the most time. In other words, the wedding ceremony may only be 45 minutes long so rather than dress that venue with lots of arrangements, save the pennies and put more flowers in the reception venue.

3. If you’re choosing mixed arrangements, it’s sometimes better to choose 3 different types of flowers and have more of them in each display. This makes the arrangement look stronger and more dynamic rather than cluttered and messy.

4. Foliage; this is an important part of any arrangement and again, seasonal is best. Go for summer herbs to add texture and scent to summer weddings and make the most of all the autumn and winter foliage and berries if your wedding is later in the year.

5. One type of flower; spring weddings are a great opportunity for the ‘one variety of flower’ look that is very on trend. Tulips and narcissi in many varieties are abundant and they look wonderful when used ‘en masse’. When they are season, examples of other flowers that work well for this type of design would be peonies, hydrangea and amaryllis.

6. There are set times throughout the year that costs increase for your florist so again, it’s worth avoiding wedding dates close to Valentine’s and Mother’s Day as well as the lead up to Christmas.

7. Always ask to see samples of the flowers you and your florist choose close to the date of your wedding; planning a wedding may start at least 6 months before the big day which means the flowers and foliage you discuss with your florist will not be in their shop for you to see at that time.

8. If you’re having a church wedding, it may be possible to share the cost of the flowers with a couple who are marrying on the same day, as long as your flower and colour choice are the same!

9. Do not be surprised if your florist is not prepared to do the church/ceremony flowers while a friend does the reception flowers. Would you expect the caterer to do the starter and agree to you having a friend do the main course? No!

10. Whilst not every florist expects a bride to arrive at the consultation with a complete cuttings and look-book for her wedding, it is useful to know what sort of style/colour/flowers a bride likes. It’s even helpful to know what she doesn’t like too so do take some time to buy a bridal mag or do some online research before meeting your florist for the first time.

Click here to find out more about the book `How To Style Your Perfect Wedding`.