Bloomsbury Flowers | Valentine’s Day – presenting Lilac LUV!
Bloomsbury Flowers was opened in 1994 by former Royal Ballet dancers, Stephen Wicks and Mark Welford, and quickly became synonymous with beautiful flowers, arranged beautifully.
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Valentine’s Day – presenting Lilac LUV!

Valentine’s Day – presenting Lilac LUV!

Our regular customers will know that we broke with the antiquated tradition of selling red roses at Valentine’s Day about 20 years ago; instead, we offer a bespoke bouquet designed freshly each year to a theme especially for Valentine’s Day.

We took this decision to offer two things; firstly, better value for money as red roses – indeed most red flowers in general – go up in price at this time of year. Secondly, our bespoke Valentine’s Day bouquet is made up with seasonal flowers and foliage which shows the recipient that the sender has taken the time to think about the flowers rather than ‘click and buy’ the ubiquitous and dated, 12 red roses.

Past bespoke Valentine designs include the Cream Dream and the Bloomsbury Blush; the Cream Dream was a combination of cream and white flowers and the Bloomsbury Blush was filled with soft pink seasonal flowers and of course, both designs included lots of seasonal foliage too.

Inspired by Pantone’s Colour of the Year 2018, Ultra Violet, our bespoke Valentine’s Day bouquet for 2018 is called ‘Lilac LUV’. Do forgive the play on words as we wanted a way to add love to the title whilst including a nod to UV too… And no, the bouquet will not glow in the dark!

This most romantic of bouquets, the Lilac LUV, will include flowers chosen from roses, spray roses, clematis, veronica, and tulips together with seasonal foliage. All the LUVs will be presented in water, nestled in a cloud of lavender tissue and delivered in our signature box.

To order the LUV for the love in your life, simply call us on 020 7242 2840. We guarantee delivery on 14th February as long as your order is placed before 5.00pm 12th February. The LUV starts @ 65.00 which excludes delivery.

Of course, we will have other designs on offer such as a dozen roses – in any colour other than red! – hand-tied with seasonal foliage @ 85.00 and our seasonal mixed bouquets from 45.00, both excluding delivery.