04 Jan Happy New Year!
When we first opened Bloomsbury Flowers in 1994, in the trade, January was always known as the quiet month of the year when you could take time to prepare for the year ahead, give the shop a really good spring clean and go over the past year’s events and weddings. Not any more…!!!
The first week of January is one of the most frenetic as we clear out Christmas and install spring throughout all the hotels, offices and numerous other clients that we work with. It’s very cathartic putting Christmas safely away for another year and potting up masses of spring bulbs.
These bulbs will be a mix of scented hyacinths in colours ranging from white, pink and blue, paperwhite narcissi with star-like flowers on their long green stems with such an evocative scent, the majestic amaryllis with its glorious trumpet-like flowers and of course the jolly, golden tete a tete, a variety of miniature narcissi that just shout spring in their yellow excitement.
January is also often a time when we work with clients who are presenting new products and this means launches and lots of flowers. It’s great fun to have a theme to work with although it can be a tad stressful when a beauty product is peony-based and is being launched in January, as happened a few years ago, and the client just has to have fresh peonies, whatever the cost… Luckily, our supplier was able to source them from South America where at this time of year, it is peony season!
Before we know it, January is drawing to a close and the next big event in the floral calendar rears its romantic head is Valentine’s Day!
Of course, when we first opened, the internet was barely in existence so the online options that now offer so much choice for gifting in so many different ways were not available. It was red roses all the way for the first couple of Valentine’s Days until we decided that this was not the way forward and we wanted to give our customers, as well as our team, a challenge and not offer red roses – or any red flowers at all! – on Valentine’s Day. #noredroses
Needless to say, our suppliers thought we were mad as did many of our competitors but our customers loved the idea, especially as we offer a themed bunch every year based on a colour with a slightly soppy or cheeky name. We’ve had the Cream Dream, Cupid’s Kiss and the Love Heart in the past and now, those customers in the know call up in advance to ask what this year’s bunch will be. We encourage our customers to be more romantic and original with our beautiful mixed bouquets which are always based on seasonal flowers and foliage.
So, watch this space for this year’s bespoke Valentine’s Day design…!!!
Meanwhile, we are pleased to announce that we have linked up with the Royal Opera House to offer a signed copy of our latest book as part of this year’s Royal Opera House grand draw along with other fabulous prizes. Click here to find out more…