Bloomsbury Flowers | Fresh or Faux?
Bloomsbury Flowers was opened in 1994 by former Royal Ballet dancers, Stephen Wicks and Mark Welford, and quickly became synonymous with beautiful flowers, arranged beautifully.
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Fresh or Faux?

Fresh or Faux?

The past year or so has seen a rising trend in the use of faux flowers.  Now, these are not the plastic flowers you may have found in the bathroom of 1970’s bed and breakfast or sitting in front of a greying net curtain in Aunt Mabel’s lounge.  These are good quality silk flowers and foliage that when used in the right surroundings, work extremely well.

Their main use seems to be when making large installations that need to be in place for some time.  You may have seen arches of faux flowers around doorways, or faux cherry blossom trees outside restaurants when the good old British weather doesn’t give the real blossom a chance to bloom on time.  Or hanging displays in shop windows when fresh flowers simply will not work.

We made use of a lot of faux foliage last Christmas for a lot of the arrangements we designed for hotel fireplace mantles.  Whilst not all the fireplaces had real fires, to ensure that the arrangements looked their best for the whole festive period, we decided that faux was the way forward!  Combining various mixed foliage on a base of faux pine garland, the arrangements looked great and with the addition of large, natural pine cones and faux holly berries, guests had a hard job working out if they were fresh or faux.

Our latest installs have taken place in Covent Garden as part of Covent Garden in Bloom 2018 when we linked up with Daniel Wellington and the Covent Garden Hotel.  We felt the DW store needed a rather fantastical design so we found some dried vine with which we created a long loop which was suspended from the ceiling in the shop window.  The brief was to use cream and white flowers with accents of ivy foliage so we used lilies, dahlias, clematis and hydrangea.

The installation at Covent Garden Hotel was linked to St-Germain who make an elderflower liqueur so we tried to create an English hedgerow theme where elderflowers are prolific in the early summer months.  Having natural birch poles as a base to the design added not only support but also texture where they show through all the foliage.

So, as with anything really, it’s not what you use, it’s how you use it!