10 Jul Designing to a Theme
We are lucky enough to have a floor to ceiling shop window so Stephen and the team make a great effort to ensure the display is always eye-catching and stylish. As a florist, it’s always fun, and sometimes challenging, to be given a theme to work with be it a wedding based on a particular flower, a design-led corporate event or coordinating with a beauty brand for a seasonal product presentation.
When we first opened Bloomsbury Flowers in 1994, the design trend then was still very much based on the flowers, plants and foliage that were available via the wholesalers with not much choice in containers. But within a couple of years or so, there was a marked change in design with the start of home makeover shows on television which inspired a whole new set of designers. These designers often took their inspiration from upcycling old pieces of furniture as well as containers and this had an impact on floral design. Suddenly the containers became almost equally as important as the flowers in any arrangement!
Over the years – 22 of them to be precise! – we have collected a wide range of containers in all shapes and sizes. You can see examples of what we suggest to be a good selection of containers to start off with in both our books and below is a rarely released picture of the basement of our shop showing just some of the containers that we use regularly!
These are a couple of recent events that have inspired us, Royal Ascot and the Wimbledon Lawn Tennis Championship and you can see from the images we’ve selected that the containers really are as important as the flowers.